Aakash Institute's Digital Leap: Simplifying Fee Collection with Paytm Payments

A legacy in education, now powered by digital innovation

Aakash Institute, one of India's premier coaching brands for NEET and JEE aspirants, runs over 430 centers across the country. With a stronghold in both metro and smaller cities, the institute has long been committed to providing quality education. However, with rapid scale came operational challenges — especially around fee collection, which traditionally relied on cash and cheques.

As the demand for digital solutions intensified — particularly post-demonetization — Aakash Institute realized the need to modernize its payment systems. That's when Paytm Payments stepped in, playing a transformative role in streamlining the institute's fee collection processes.

From manual to digital: A turning point

Earlier, collecting fees was a tedious and fragmented process involving high manual effort, slow reconciliation, and delayed settlements. The need for a more agile and reliable system was evident.

"Digital transformation wasn't just an option — it became a necessity. We needed a partner who could handle scale, offer reliability, and support us across all our centers."
— Vijay K. Singh, Finance Controller, Aakash Institute

With Paytm Payments, the transition was seamless. The institute adopted a suite of solutions — from payment gateway and QR codes to POS devices and virtual accounts — creating a robust infrastructure that worked efficiently across locations, including franchisee centers.

ANTHE: The ultimate stress test — passed with flying colors

Every year, the Aakash National Talent Hunt Exam (ANTHE) sees millions of students registering in a matter of days — a moment of extreme operational pressure. With such volume and urgency, payment failures or delays are not an option. That's where the Paytm Payment Gateway stepped in.

"ANTHE is our busiest time of the year. We needed a system that could handle massive spikes without missing a beat — and Paytm Payment Gateway delivered flawlessly."
— Vijay K. Singh, Finance Controller, Aakash Institute

Through smooth, scalable online fee collection, Aakash ensured that lakhs of students could register without friction. Despite high concurrent traffic, the gateway demonstrated exceptional reliability, enabling real-time confirmations and eliminating wait times or manual checks.

This wasn't a one-time win — it showcased what the right digital infrastructure could do under pressure.

Why Paytm Payment Gateway stood above the rest

Unlike many other providers in the market, Paytm Payments offered a blend of technical performance, ease of integration, and reliability at scale. Even during nationwide exam seasons like ANTHE, the gateway maintained high availability with near-perfect success rates.

"We never felt the need to explore alternatives — Paytm Payments consistently met and exceeded our expectations."
— Aakash Institute

Three factors reinforced that confidence:

• Frictionless online collections, helping reduce drop-offs and ensure timely fee payments.
• Speedy settlements, ensuring strong cash flow and operational agility.
• Proven stability during peak loads, where others often falter.

Impact beyond just transactions

By digitizing its payment infrastructure, Aakash Institute has been able to expand its reach, improve fee realization rates, and reduce dropout risks — especially in competitive phases of the academic year.

"Digital payments have helped us scale. The number of students paying digitally has increased significantly — and with that, so has our ability to serve students across India more efficiently."
— Aakash Institute

With growing pressure from unorganized players in the coaching industry, instant and reliable fee collection has become a differentiator. Paytm Payments has helped Aakash build that advantage.

A partnership built on performance and trust

Aakash Institute hasn't felt the need to explore other payment service providers — a rare level of satisfaction in today's competitive fintech landscape. From handling high volumes during ANTHE to offering consistent support across all centers, Paytm Payments has earned the institute's trust.

"We didn't just find a service provider — we found a long-term partner."
— Vijay K. Singh, Finance Controller, Aakash Institute

As Aakash looks to expand its footprint and serve even more students across Bharat, Paytm Payments remains a key pillar in enabling accessible, secure, and seamless education experiences.

If you're looking to scale with speed and confidence — just like Aakash Institute — connect with us today and let Paytm Payments power your growth.

Contact Us